Cross Promotions International is renowned for providing exceptional Bar Management services to many of Queensland’s most popular and well-known events.

Currently providing Bar Management services to approximately 80% of Queensland based events, Cross Promotions International has the experience and contacts to organise and manage all bar operations from pre-event bar set-up to the management and staffing of the bar on the event day.  We understand that there are many challenges associated with running a bar and pride ourselves on micro-managing every aspect to ensure the highest quality is maintained.

The ultimate goals of Cross Promotions International’s Bar Management services are to cut through red tape, minimise wastage, reduce environmental impacts, maximise your returns and alleviate you from stress.

Working on an increasing number of music events year after year, Cross Promotions International has cemented a strong and valuable working relationship with the Queensland Office of Liquor and Gaming, Queensland Police and other valuable stakeholders. 

We pride ourselves on having a higher than average understanding of and adherence to current Queensland Liquor Licensing and Responsible Service of Alcohol Laws and are hence able to obtain the necessary Queensland Liquor Licence Permit, through consultation with you, for your event.

Cross Promotions International has a Queensland Commercial – Subsidiary on Premises Liquor Licence, which aids in the obtainment of event specific Liquor Licence Permits.

Marquees to cold rooms, ice tubs to cash registers, Cross Promotions International negotiates and orders all bar infrastructure, set-up and signage requirements.

Possessing incomparable knowledge of bar infrastructure requirements and having cemented valuable relationships with infrastructure suppliers, Cross Promotions International has secured a highly competitive economy of scale. This means we secure the required bar infrastructure at the lowest possible price.

Cross Promotions International also employs a professional set-up and pack-down crew. The Crew will be on site prior to the event to meet all supplier deliveries, set-up the bar and load stock ready for the event day, returning post-event to pack down the infrastructure and meet all pick-ups from suppliers.

Staffing is an integral part of Bar Management; whether you are after 1 or 1000 staff members, Cross Promotions International can fulfill your needs.

Having developed a strong affiliation with X-MAC People, a reputable contractor event staffing company, we open the door to an extensive staff database comprising experienced event staff all of whom are 100% RSA Trained and Certified.

Operating as an extension of the Cross Promotions International services, X-MAC People understand and fulfill our requirement for high quality experienced staff that provide high quality customer service.

Through experience working on a variety of music events across a variety of genres, a high level of knowledge with regards to product demand of both alcoholic and non-alcoholic beverages has been gained. It can be a challenge working out the quantity of each to order, however with the help of Cross Promotions International, stock management becomes an easy part of Bar Management services.

Incomparable knowledge of beverage stock requirements coupled with strong valuable relationships with stock suppliers, allows Cross Promotions International to secure a competitive economy of scale. This means we secure the required beverage stock at the lowest possible price.

Stock Management does not only involve the negotiation of stock pricing and ordering, but pre-event stock takes, event day stock management ensuring no bar runs out of stock, as well as post event management functions such as post event stock take and all sale-of-returns for un-opened product for credit off the final invoice.

At Cross Promotions International we understand the value of and are well versed in dealing with beverage sponsors. We will work with you to determine the brands you would like to see being sold over your bar and are willing to meet the requirements of all beverage sponsors.

Treasury Management experience that stems back to the late 1990’s, proves that Cross Promotions International is well trained in managing secure cash locations.

We understand the importance of treasury set-up, management and most importantly security. We can design the layout and order the infrastructure needed to ensure treasury is located within a secure compound as well as the procurement of armed guards who are experienced in managing secure cash locations at our events.

Working on such a large number of events has also enabled us to put into place an efficient Cash Management Plan that ensures cash and change levels are maintained whilst maintaining full security. Cross Promotions International has strong relationships with many Cash Transport providers and can arrange interval pick-ups throughout the day, providing you with a complete Treasury Management service.